Thailand Seizes 3.3M Counterfeits, Protects Consumers and SMEs
This year’s intensifying campaign by the Department of Intellectual Property has yanked more than 3.3 million fake goods out of circulation, striking at both street stalls and online stores. Thai households and local entrepreneurs are breathing easier knowing the ฿1.14B potential damage has been dramatically curtailed, even as new rules loom at year-end to tighten digital marketplaces.
At a Glance
• 1,132 investigations across Thailand
• 3,344,841 items seized, up 21%
• ฿1.14B in estimated losses prevented
• 2,900+ listings removed via Notice & Takedown
• 3 task forces: urban, regional, tourist zones
Consumer Shield: Safer Choices in the Market
Thai buyers can now feel more confident in malls and night markets. Substandard cosmetics, flawed motorcycle parts and clandestine software cracks have fallen sharply. By targeting the upstream sources of counterfeit goods, the DIP ensures health and economic risks are reduced for everyday families and small businesses alike.
Behind the Sweep: How DIP's Task Forces Operate
Three specialised squads are redefining IP enforcement in Thailand:
• The Quick-Strike Urban Patrols roam Bangkok hotspots like MBK and Pratunam.
• Provincial Surge Teams fan out every fortnight to every region, recently hitting four Isan provinces.
• Tourist-Zone Watchdogs monitor eight high-traffic destinations, from Chiang Mai to Phuket, monthly.
Collaboration with the Royal Thai Police’s Economic Crime unit, DSI and Customs has been key to intercepting fakes before they even reach retail outlets.
Digital Battleground: Notice & Takedown Tackles E-commerce
On the online front, the DIP’s partnership with Lazada, Shopee, TikTok Shop, NocNoc and Nex Gen has already scrubbed over 2,867 infringing listings, with Line Shopping slated to sign on December 19. Come December 31, new ETDA regulations will force platforms to remove suspect items within 72 hours or face sanctions, reshaping Thailand’s digital retail landscape.
Legal Reinforcements and International Pressure
Amendments to the พระราชบัญญัติลิขสิทธิ์ are underway, aligning Thailand with the WIPO WPPT treaty and shoring up anti–money laundering statutes to hit ringleaders. While the USTR still slots Thailand on its Watch List, experts praise the shift upstream and offline raids. The government’s new IP Work Plan aims to secure removal from the list in next year’s review.
What’s Next for Shoppers and Entrepreneurs?
• Look for the DIP Digital Verification Seal on products and online profiles.
• Report suspect sellers via the IP Hotline 1368 or in-app flags.
• SMEs should audit imports carefully; fines can exceed 200% of a fake item's value.
Facing the Future: Will Thailand Shake Off the Watch List?
With seizures up 21% and legal tools sharpening, Thailand’s anti-counterfeit drive moves into a critical phase. The real test will arrive when 2026’s data and USTR feedback land. For now, passing off knock-offs is riskier than ever—and consumers and innovators stand to gain.
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